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B2B平台和社区团购有什么异同 B2B平台和社区团购发展如何

发布时间:2020-11-18 13:09:01来源:网络

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B2B平台和社区团购有什么异同

快消品B2B:去日苦多艰难征途

QISHI,XUANXIAOYISHIDEKUAIXIAOPINB2BZAI2018NIANJIUXIAOTINGLE,JINHUOBAO、BANGXIAODIAN、YATANGXIAOCHAO、DIANSHANGHULIAN、XINGLIYUANDENGZHEIXIEKUAIXIAOPINB2BPINGTAIDANGHONGZHAZIJIQIANFUHOUJIDEDAOTAI,DANGRANHAIYOUSHUOBUQINGDAOBUMINGDEZHANGHETIANXIA,ZHANLVESHOUSUODEZHONGSHANGHUIMIN,HUOYUEFENZIYIJIUPIYUBAISHIDIANJIA,MAITOUKUGANWANBIHUANDEFURONGXINGSHENGYUMEIYIJIA(CAIHUASHANGMAO),DANGRANHAIYOUYIZHIJIANCHIZHANDOULIANGWEIDAITOUDAGEALILINGSHOUTONGYUJINGDONGXINTONGLU。

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KUAIXIAOPINB2BSHIJIYUCHUANTONGQUDAOZUZHIDEZAIZAOBIANGE,SHISHISHANGZHEIZHONGSHITUOLICDUANYONGHUDEGAIZAOSHIYIZHONGWUYUANZHISHUI(QUEFAZUIGUANGDAQUNZHONGDEZHICHI)。

CHANGJIAPINPAISHANGBINGCHIYIZHONGMAOHESHENLIDEAIMEITAIDU,YINWEIJIYUCUNLIANGDEZAIFENPEIDUIJIAZHIZHIZAOZHECHANGJIAERYANSHIBUSHOUHUANYINGDE,TAMENYONGYUANKEWANGDESHIZENGLIANGSHICHANG;DANGRANDUIYUMUQIANJIDELIYIZHEDEQUDAOZHONGJIANSHANGLAISHUO,ZAFANWANDELAILE,GENGSHIBAB2BPINGTAISHIWEIDADI,ESHAYUFANESHADESHENGSIDOUZHENGYIZHICONGWEITINGZHI;SHENWEIZHUJIAODE680WANLINGSHOUXIAODIANDEJIAOSEZAIZHEILIHENSHENQIFASHENGLEBIANHUA,TAMENFANGUOLAIBAYIGEGEB2BPINGTAISHIWEIKEYIHAOMAODEYANG。

RUCIYILAI,WULUNCONGYONGHUDUAN、PINPAISHANG,ZHONGJIANSHANGHAISHILINGSHOUXIAODIAN,KUAIXIAOPINB2BDEPINGTAIJIUCHUZAILAOLAOBUTENGJIUJIUBUAIDEGANGAJINGJIE。

社区团购:把用户的根留住

ZAIKUAIXIAOPINB2BSHANZHONGSHUIJINYIWULUZHIJI,SHANGDIYOUDAKAILEYISHANCHUANG,YENEIYI2017NIAN6YUE10HAOXINGSHENGYOUXUANKAITUANWEIJISHIYUANNIAN,SHISHISHANGXINGSHENGYOUXUANYOUSHI2BPINGTAIFURONGXINGSHENGFUHUADE2CPINGTAI,LISHIZAIZHEILIFENGYUNJIHUI,TONGSHIZHEIYESHIXIANXINGTANSUOZHEDEZHIHUIYUJIANCHIDEJIEJING。

SHEQUTUANGOUDAITOUDAGEXINGSHENGYOUXUANZHIHOUYOUSHIHUITUAN、SHIXIANGHUI、TONGCHENGSHENGHUO、XIAOAIYOUXUAN、YOUJINGYOUTIANDENGYIDACHUANSHANGUANGDEMINGZI,DANGRANHAIYOUSHUYIQIANJIXIAOPINGTAIPUFUZAIGUANGMAODESAN、SI、WU、LIUXIANSHICHANG。

SHEQUTUANGOU12ZIZHENYAN:XIANSHANGYUSHOU,XIANXIAZITI,TONGCAITONGPEI。ZAIWULIUSHANGTASHIDICHANSHANGYEDEDIJIAOFUCHENGBENLUOJI,ZAIXINXILIUSHANGTASHISOUSUODIANSHANGDEDIZHANSHICHENGBENLUOJI,SHIJIYUCDUANYONGHUJIZHITIYANDEYINGXIAOMOSHI。

社区团购三个流量池:

DIYI:TUANZHANGDEGUANXILIULIANG,TUANZHANGYUYONGHUZHIJIANJIYUBANSHURENGUANXIGOUCHENGSHEQUN,SHISHIWEIBOSHI"CHANGDAOGUANXI、RENZHI、JIAOYI"SANWEIYITIYINGYONGHUNRANBIHUAN。

DIER:PINGTAIGONGJULIULIANG,PINGTAIYONGHULIANWANGXIAOCHENGXULIANJIEYONGHU,YONGNEIRONGZHANZHEYONGHU,SUOJIANJISUOYONG,SUOJIANJISUODE。

DISAN:CHANPINDEPINPAILIULIANG,CONGCHUCHUANGQIPINLEIXIAOFEIGUODUDAOZHONGJUPINPAIXIAOFEI,PINPAIDELILIANGYIJINGTUXIANXIFUYONGHU,SHISHEQUTUANGOUDEDISANBAZHUASHOU!

JIRANSHISHEJIAOLINGSHOU,TUANZHANG(DIANZHU)TONGYONGHUZHIJIANCUNZAITIANRANLIANJIEGUANXI,ZHEIZHONGGUANXIZHIJIEGAIBIANRENZHI,ZHIYUJIAOYIJIUSHIRENZHIZHIHOUDEZIRANJIEGUO。

KEYISHUO,ZHEIZHONGGUANXISHIGOUZHUSHITIDIANGONGYULIULIANGNIUDAI,TONGGUOXIAOCHENGXUYUWEIXINQUNGONGJUHUA,JIANGSHILIANJIANDUANDEGUANXICHUANLIANQILAI,GAIBIANWEIZIYOUSIYULIULIANG。CHUANTONGLINGSHOUYE(BAOKUOTIANMAOJINGDONGSOUSUODIANSHANG)SHINEIRONGYINGXIAO,KAODAZHONGCHUANBOLAIGAIBIANRENZHI,XINGCHENGJIAOYI。

社区团购三个闭环价值链:

DIYI:RENCANGHEYIREN,ZHITUANZHANG,SHANGPINLIUYUZIJINLIUZAIXIANSHANGLIANJIE,WULIUJIAOFUZAIXIANXIAQIANZHICANGDACHENG,RENJIDIAN,DIANJIREN,RENYUCANGSHIXIANSANLIUHEYI,DADAOBIHUAN。

DIER:DIANQUNHEYIDIAN,ZHIDANGTUANZHANGDELINGSHOUDIANZHU,JIYULINGSHOUDIANDEYONGHUYUJIYUQUNZHUDEWEIXINQUNFENSIRONGHEZAIYIQI,DADAOBIHUAN。

DISAN:PINXIAOHEYICHANGSHANGZUOWEIGONGYINGLIANYUANTOU,MEIYICIXIAOSHOUDOUSHIDUIPINPAIDEJILEI,YONGYOUXINGZICHANCHENDIANWUXINGZICHAN,YOUXINGJINGJINWUXING,DADAOBIHUAN。

SHEQUTUANGOUSANGEBIHUANZHIJIEDAOZHI“XIANSHANG、SHEQUN、XIANXIA”SANWEIYIQI。

CONG3LIU(XINXILIU SHANGPINLIU ZIJINLIU)KANSHEQUTUANGOU。

XINXILIUSHIGERENZHIDEGUOCHENG,YICHANPINZHANSHIWEIHEXINGOUTONGBOCHUAN;SHANGPINLIUSHICHANPINSHIWUZHUJIYICANG;ZIJINLIUYUSHANGPINLIUZHUJIDUIDAOFANGXIANGXIANGFAN。WOMENCONGXIANXIASHITIQUDAOvsSHEQUTUANGOUJINXINGJIEGOU。

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SHEQUTUANGOUZEcDUANQIDONG,MAISHENME?SHENMERENMAI?SHENMESHIHOUMAI?YIYIMINGQUEQINGCHUMINGBAI。YOUYUGOUMAIZHINENGHUAYUQUDAODASHUJUHUA,DAOZHIJINGZHUNYUCE。

B2B平台和社区团购

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DUIYUSHITIXIAODIAN,TIANMAOJINGDONGWEIPINHUISOUSUODIANSHANGZUOBEIKANLEYIDAO,YUNJIHUANQIUBUSHOUBEIDIANSHEQUNDIANSHANGYOUBEIKANLEYIDAO,LIANGDAOXIALAIYANYANYIXI,SHEQUTUANGOUZHIJIEWEICHUANTONGXIAODIANKAILEWANGDIAN,TONGGUOSaaSXITONGBASHILIANYUDUANLIANDEYONGHULONGJINLAI,XINGSHENGYOUXUANSUOTICHANGDE“FUNENGSHANGYOU、FUHUOMENDIAN,GAIBIANYONGHUXIAOFEIFANGSHI”QIYESHIMING,ZHEITONGSHIYESHIZHENGGEXINGYESAIDAODEJINGQUEXIEZHAO。

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WEISHEICHUFAZHEIYIDIAN,SHEQUTUANGOUDANSHENGYISHI,DOUSHIMINGBAIDE。

YINWEITONGSHIJIANJULINGSHOUDIANZHUYUSHEQUTUANZHANGSHUANGZHONGHETISHENFEN,SHEQUTUANGOUDAZHETUANGOUDEQIHAO,PIZHESHEQUDEMAJIA,SHIJISHANGGANZHEB2BDEGOUDANG!

YISHANGJIUSHIGUANYUB2BPINGTAIHESHEQUTUANGOUYOUSHENMEYITONG,B2BPINGTAIHESHEQUTUANGOUFAZHANRUHEDEXIANGGUANNEIRONGLE,B2BPINGTAIHESHEQUTUANGOUERZHEDUIBIXIALAI,SHITIQUDAOGENJULISHICHENDIANSHUJUJINXINGMANGCETUIDAO,CAIGOUCHANPIN,CHENLIEDAODIAN,DENGDAIXIAOFEIZHEGOUMAI。YOUYUBUKEZHITIAOJIANDEBIANHUA,DAOZHIMOHU。GENGDUOZIXUNJINGQINGGUANZHUb2b101WANG。


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