RUHEQIERUCHANYEB2B RUHECHENGGONGDIDAJIANYIGEB2BPINGTAISHIYOUB2B101WANGZHAN(apples168.com)WEININSHOUJIXIUGAIZHENGLIERLAI，GENGDUOXIANGGUANNEIRONGQINGGUANZHUB2B101WANGZHANb2bPINGTAIYUNYINGLANMU。

CHUANTONGQIYE、JINRONGJIGOU、XINXIHUAQIYEMIANLINFAZHANPINGJING，ZHENGZAIXUNZHAOTUPODEFANGXIANG。ZENMEBAN?HENDUORENGUANZHUDAOLECHANYEB2BPINGTAI。XIAMIANXIAOBIANWEIDAJIAZHENGLILEGUANYURUHEQIERUCHANYEB2B,RUHECHENGGONGDIDAJIANYIGEB2BPINGTAIDENEIRONG。

如何切入产业B2B

CHANYEB2BSHANGCHENGXITONGPINGTAIDEGUANJIANQIERUZIYUANYOUSANGE，FENBIESHI：CHANYEZIYUAN、ITJISHUHEZIJINZIYUAN。SUOYI，DAJIANYIGECHENGGONGDEB2BCHANYEPINGTAI，SHOUXIANYAOBAZHEISANZHONGZIYUANZHAOQI。

RANER，SHIBUSHIYONGYOULEZHEISANGEYAOSU，JIUWANSHIJUBEILE?

XIANSHIBINGMEIYOUXIANGXIANGDENEIMEJIANDAN。HAOBIWOMENDALEYIGEWUTAI，DENGGUANG、WUMEI、LEDUI、YANYUAN、GUANZHONGDOUYOULE，DANSHIXIHAOBUHAOKAN，GUANJIANHAISHIYAOKANJUQING。DAJIANB2BPINGTAIYEYIYANG，CHANYEZIYUAN、ITJISHU、ZIJINZIYUANDOUJUBEILE，DANSHIKEHUSHIFOUMAIZHANG，HAISHIYAOKANZHEIGEPINGTAINENGJIKEHUDAILAISHENME。

ZHEIWANGWANGSHIZUINANDEDIFANG!WOMENBAZHEIGEGUOCHENGJIAOZUO：ZHAOTONGDIAN。

1、供应链的“三流”维度

CHANYEB2BPINGTAIDEBENZHISHICHANYEGONGYINGLIANPINGTAI，YINCIXUNZHAOTONGDIANYEYINGCONGGONGYINGLIANDEJIAODURUSHOU，JI：SHIWULIU、XINXILIU、ZIJINLIU。

CONGSHIWULIUDEJIAODU，KEYISIKAODEWENTIYOU：JIAOYIHUANJIESHIFOUGUODUO，WULIUDEXIAOLVSHIFOUGUODI，WULIUDEFUWUSHUIPINGRUHE，HUOSUNHUOCHASHIFOUPUBIANCUNZAI，WULIUFEILVSHIFOUGUOGAO…

CONGXINXILIUDEJIAODU，KEYISIKAODEWENTIYOU：XINXITOUMINGDUSHIFOUGUODI，YIKAOXINXIBUDUICHENGBOQUCHAJIASHIFOUSHIXINGYEPUBIANXIANZHUANG，XINGYEXINXIHUASHUIPINGSHIFOUGUODI，SHOUGONGZHIMIANDANJUSHIFOUGUODUO，XINGYESHUJUSHIFOUYOUXIAOLIYONG…

CONGZIJINLIUDEJIAODU，KEYISIKAODEWENTIYOU：ZIJINDESHOUFUHUANJIESHIFOUCUNZAIJIAOZHANGZHANGQI，CHANPINDEKESHICHANGHUA(BIAOZHUNHUA)CHENGDUSHIFOUZUGOUGAO，ZIJINDESHIYONGCHENGBENSHIFOUGUOGAO，RONGZIDESHIJIANSHIFOUGUOZHANG…

CONGSANLIUZHENGTIPIPEIDEJIAODU，HAIXUYAOLAISIKAO：XINGYEDEGONGYINGLIANGUANLICHENGSHUDUCHUZAISHENMEWEIZHI?WOMENZHIDAO，GONGYINGLIANGUANLISHUIPINGZUIGAODEXINGYEWANGWANGSHINEIXIEJINGZHENGSHIFENJILIEDEXINGYE，LIRUQICHEXINGYE、DIANZIXINGYE、KUAIXIAOPINXINGYE、FUZHUANGXINGYEDENG。ERCHUANTONGXINGYE，RUJIANZHUYE、NONGCHANPIN、DAZONGSHANGPINDENGWANGWANGJIAOWEILUOHOU，CUNZAIDALIANGDEJIHUIHETONGDIAN。

YOUQISHINEIXIEGUOJIAZHONGDIANFUCHIHEDALIBUTIEDECHUANTONGXINGYE，WANGWANGYUEBUTIEYUELUOHOU。JIUNABAITANGZHEIGECAIGOUPINLEILAISHUO，GUONEIGONGYINGLIANGUANLISHUIPINGYUANBENJIUSHIFENLUOHOU，ZHENGFUYIJIUBUDUANBUTIETANGJIA，DAOZHIGUONEIWAIBAITANGJIAGEDAOGUA：JINKOUTANGJIAGEDI、ZHILIANGHAO，DANSHIMEIYOUPEIEJINBULAI;GUOCHANTANGJIAGEGAO、ZHILIANGCHA，DANSHIYOUGUOJIABAOHUBUCHOUMAI。ZHEIJIUZAOCHENGLEBAITANGCHANYEDESHANGYOUQUEFABIANGEDEDONGLI，ZAIDAZONGSHANGPINSHICHANGBODONGDESHIHOUXIANDETEBIECUIRUO。

2、平台的“三交”维度

YU“SANLIU”WEIDULEISIDE，HAIYOUYIGESUOWEIDE“SANJIAO”WEIDU。JI：JIAOYI、JIAOFUHEJIAOHU。ZHEISANGEWEIDU，SHIDIANXINGDEHULIANWANGSIWEI。JIAOYIGENGDUODESHIGUANZHUXIANSHANG，JIAOFUGENGDUODESHIGUANZHUXIANXIA，JIAOHUGENGDUODESHIGUANZHUXIETONG，RUHETONGGUOPINGTAITIGAOSHANGXIAYOUDEXIETONGSHUIPING。

CONGJIAOYIDEJIAODU，KEYISIKAODEWENTIYOU：JIAOYILIUCHENGSHIFOUTAIGUOFUZA，JIAOYIDEXIAOLVSHIFOUGUOYUDIXIA，XIANXIADEJIAOYISHIFOUKEYISHUJUHUA，JIAOYIDESHUJUSHIFOUKEYICHANSHENGFUJIAJIAZHI，JIAOYISHIFOUCUNZAIBUDUIDENGXING…

CONGJIAOFUDEJIAODU，KEYISIKAODEWENTIYOU：JIAOFUBIAOZHUNSHIFOUCUNZAI，JIAOFUXIAOLVSHIFOUDIXIA，JIAOFUZHILIANGSHIFOUGUODI，JIAOFUFEIYONGSHIFOUGUOGAO，JIAOFUHUANJIESHIFOUGUODUO，JIAOFUJIUFENZENMEJIEJUEDENG…

CONGJIAOHUDEJIAODU，KEYISIKAODEWENTIYOU：JIAOYISHUANGFANGDEDIANXINGHUAXIANGSHISHENME，RUHEMANZUJIAOYISHUANGFANGDUOYANGHUAXUQIU，RUHEZHANZAIRENXINGDEJIAODUJIEJUEJIAOHUWENTI，RUHETIGAOSHANGXIAYOUXIETONGDESHUIPING，JIHUAZENMEZUO、KUCUNZENMEGUAN、BUHUOZENMENONGDENGDENG…

3、平台的“客户定位”维度

CHULECONG“SANLIU”、“SANJIAO”WEIDUFENXI，HAIKEYICONGKEHUDINGWEILAIFENXI。ZHEILIMIANYEKEYIYIFENWEIER。

CONGKEHUDEWEIZHIJIAODUSIKAO。CHANYEGONGYINGLIANDE“SANLIU”WANGWANGFEICHANGZHANG，PINGTAIWANGWANGHENNANSHANGXIAYOU、DUANDAODUANTONGCHI。YINCI，HAIBIXUJIANGGONGYINGLIANGENJUJIAOYIDEHUANJIEJINXINGQIEGE，JIANGGONGYINGLIANFENCHENGSHENGCHANDUAN、LIUTONGDUANHEXIAOSHOUDUAN。SHENZHIHAIXUYAOTIGAOFENXIDEKELIDU，JINYIBUJIANGQIZHANKAIDAOMOUGEJUTIDEJIAOYIHUANJIE，LIRU：CONGCHANGSHANGDAOYIJIJINGXIAOSHANG、CONGJINGXIAOSHANGDAOBDUANKEHU、HUOZHESHICONGCHANGSHANGDAOBDUANZHIXIAODENGDENG。XUYAOGAOQINGCHUPINGTAIJUTIWEINAXIEGEHUANJIEDEKEHULAIFUWU。

CONGKEHUDEGUIMOJIAODUSIKAO。KEHUDEGUIMOYOUDAYOUXIAO。ZHAOGANGWANGDECHUANGSHIRENWANGDONGTIDAOTASUOFUWUDEKEHUZHUYAOSHIXIAYOUHAILIANGDEZHONGXIAOKEHU。ZHEISHIDIANXINGDEHULIANWANGSIWEI，JI“ZHANGWEILILUN”SUODAILAIDEJUSHACHENGTADEXIAOYING。DANSHI，YEYOUPINGTAIZHUYAOZHENDUIDESHIDAZHONGXINGKEHU，ZHEILEIPINGTAIWANGWANGZAIMOUYIFANGMIANHENZHONG，JUBEIZUGOUYOUSHI，LIRUWULIUYOUSHI，HUOZHESHIFENXIAOQUDAOXIAOSHOUYOUSHIDENG，YINCIBEISHOUDAXINGKEHUDEQINGLAI。

YISHANGJIUSHIGUANYURUHEQIERUCHANYEB2B,RUHECHENGGONGDIDAJIANYIGEB2BPINGTAIDEXIANGGUANNEIRONGLE，ZHAODAOLETONGDIAN，CAINENGJINYIBUJINXINGPINGTAICHANPINDESHEJI。DANGRAN，BINGBUSHISUOYOUDE“TONGDIAN”DUIWOMENDOUSHIYOUXIAODE。WANGWANGMOUGE“TONGDIAN”KENENGDUIBIEDEPINGTAIYOUYONG，DUIWOMENZIJIKENENGWUXIAO。GUANJIANSHITONGDIANDEJIEJUEFANGANSHIFOUYUWOMENSUOYONGYOUDEZIYUAN(CHANYEZIYUAN、ITJISHU、ZIJINZIYUAN)XIANGHUPIPEI。GENGDUOZIXUNJINGQINGGUANZHUb2b101WANG。